Wally was born in 1925 under the sign of the swallow. In the center of Prato, at the behest of Niccola Niccolai, was founded the Chemical Industry Pratese Colori and Affini (today L.C.P.L.A. srl). "Rondine" was the name of the company's most successful product, a dye that received the highest honors at the main exhibitions and brought it to the attention of the market.In the same year, 1925, the company took over, for 25,800 lire, from Mrs. Pia Storti, owner of a prestigious perfumery workshop in Viale Volta in Florence, the "Wally" brand.. Later on, Rolando Romano carried out his "mission" with competence and passion, aiming to promote and keep alive the Tuscan perfume tradition.
The products in the catalog of the “ Wally 1925 ” those formulations that can offer quality and genuinity typical of the artisan products of the past. Each perfume contains high concentrations of essential oils, in harmony with synthetic molecules. The essences used for perfumes and fragrances are designed to evoke olfactory sensations typical of the Tuscany region. The presence in the company of a laboratory for research and development, combined with frequent quality controls and the use of highly selected raw materials, make cosmetic preparations “Wally 1925”, safe and effective products. The Wally Catalog offers today emanators of Fragrances for Environment , Fresheners for Linen for perfuming fabrics in cotton, silk, cashmere and linen, Scented Paper with Lavender for drawers, Perfumes for the person with notes olfactory related to the Tuscan tradition, Waters of Cologne and Talc Perfumed in the original package of the 20's, Soaps liquid and solid, Body wash in many different essences, Bath Salts, Shampoo and Conditioner for hair, Creme for body care, Creams and cleansers for face care. The current owners, Franca e Gabriella Gestri, cousins of Rolando, intend to guarantee the family continuity that has been handed down since 1925, besides the professionalism and quality of the production, of which the company has always been proud of it.